Q. - The maximum length of titles displayed in Google's search result is typically:
Answer - 512 pixels
Q.: What is the maximum number of URLs typically allowed in
an XML sitemap file?
Answer - 50,000
Q. In the following
URL: http://store.example.com/category/keyword?id=123#top "store"
represents the ____ and "com" is the ________
Answer - Subdomain, Top-Level Domain
Q . What is the optimal HTTP status code to permanently
remove a URL from Google's index?
Answer - 410
Q. Which HTTP status code is best to serve when your site is
down for maintence?
Answer – 302
Q. True or false: A 301 redirect passes roughly the same
link equity as using the rel="canonical" tag.
Answer – TRUE
Q. Which of the following would be the best choice of URL
structure (for both search engines and humans)?
Answer - www.wildlifeonline.com/animals/crocodile
Q. How can meta description tags help with the practice of
search engine optimization?
Answer - They serve as the copy that will entice searchers
to click on your listing.
Q. - The de-facto
version of a page located on the primary URL you want associated with the
content is known as:
Answer - Canonical Version
Q. - Which HTTP server response code indicates a file that
no longer exists? (File Not Found)
Answer – 404
Q. - Which HTTP server response code indicates a page that
has been permanently relocated and all links to the old page will pass their
influence to the new page location?
Answer – 301
Q - If you want a page to pass value through its links, but
stay out of the search engines' indices, which of the following tags should you
place in the header?
Answer - INDEX, FOLLOW
Q - If these URLs have the same content, example.com/avocado
and example.com/avocado/ are technically considered duplicate content and
should be fixed.
Answer- True
Q. - Which of the following methods is best used to handle
duplicate-content URLs that include parameters or tracking code?
Answer - The rel="canonical" tag
Q - If you have a page at www.example.com/page1, which of
the following robots.txt directives prevents search spiders from crawling the
URL?
Answer - Disallow: /page1
Q- You decide to add
a blog to your ecommerce site. What is the preferred url structure?
Answer- www.example.com/blog
Q - High-quality links to a site's homepage may help to
increase the ranking ability of deeper pages on the same domain.
Answer – True
Q - Pages generated by search results (Search within Search)
are a good way to add content to your site.
Answer – False
Q. - Google's Panda update was also known as the ______
update.
Answer – Farmer
Q. In general,
internal links pass about the same value as external links.
Answer – False
Q - What link format is used to fight blog comment spam?
Answer - rel="nofollow"
Q - To give credit for duplicate content that appears on
another site, use...
Answer - A cross-domain canonical tag
Q - If a page includes more than one
rel="canonical" Google will...
Answer- Ignore them all
Q - Best practices for rel="canonical" link
elements include:
Answer - Absolute URLs
Q - True or false: rel="canonical" can be used to
point to content on a different domain.
Answer – True
Q - The X-Robots-Tag should be located:
Answer - In the
HTTP headers
Q - Of the following,
the best way to keep a URL from appearing in search results is:
Answer- Use the META robots NOINDEX tag
Q - If the robots <META> tag is missing, the default
is:
Answer - INDEX,
FOLLOW
Q - The default file type for your sitemap is:
Answer - .xml
Q - The minimum REQUIRED tags in an XML sitemap include:
Answer- <urlset>, <url>, <loc>
Q - To control how your site passes referral data, use the
Answer- Meta Referrer Tag
Q - All other factors being equal, which would be the most
desirable link profile?
Answer - One link from each of 100 different domains
Q - Which group of ranking factors do SEOs generally
consider to have the largest influence on rankings
Answer - Link-based metrics
Q - Generally, Google refreshes its Panda data:
Answer – Monthly
Q - Mobile-friendliness is a ranking factor in Google's
algorithm:
Answer- True, it is a ranking signal for mobile results only
Q - Implementing structured data may help:
Answer- Lead to rich snippets in search results, Enhance CTR
from search engine results and Search engines understand your content
Q - Which of the following did Google confirm as a minor
ranking signal?
Answer – HTTPS
Q - Google's recommended actions for paginated content
include:
Answer- Specify a "view all" page, and rel="prev"
and rel="next"
Q - In the following attribute: hreflang="en-US"
"en" is the _____ and "US" is the _____.
Answer- language, region
Q - Which of the following URL structures is NOT recommended
to signal language targeting?
Answer - URL parameters (example.com?loc=de)
Q - Which element of a link does Google NOT consider?
Answer - The HTML <id> attribute
Q - Which of the following statements about anchor text is
true?
Answer - If a URL itself is the linking anchor text, Google
will treat the page's title element as anchor text, while Bing will use the
URL.
Q - Which of these concepts has Google filed a (now public)
patent about?
Answer - The likelihood that content shared by a user of
social networks will spread
Q - In Local Search, which of the following are considered
important ranking factors?
Answer - City and state appear in landing page title, Domain
Authority of website, Proper category associations & Consistency of
structured citations
Q - What does the phrase "social shares and higher
search rankings in Google are well-correlated" mean?
Answer - It means that, on average, pages with more social
shares appear higher in Google rankings than those with fewer shares. The
correlation coefficient expresses the degree with which this occurs.
Q - Which Google update was closely associated with speed,
faster indexing and fresher web results.
Answer – Caffeine
Q - What are valid reasons why your webpage's title may not
appear in Google's search results exactly as it does in the page title element
in your HTML?
Answer - Your title does not contain your brand name or
other key terms in the users' search query (or doesn't include them at the
start of the title element), so Google is using text from elsewhere on the
page.
Q - Which type of link has NOT been mentioned by Google as
being risky for SEO?
Answer - Text link advertisements with
rel="nofollow"
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