Course

Introduction to SEO:

• Keyword Research
• What Is a Search Engine?
• How Search Engine Works
• Site Analysis
• Navigation/Site Structure Analysis

On Page SEO Optimization:

• Title Tags Optimization
• Meta Tags Optimization
• Heading Optimization
• Image Optimization
• Links Optimization
• Content Optimization
• Web Design Audit
• Web Site Audit
• W3C Testing and consulting
• Canonicalization
• 301/302/404 Page Optimization
• Redirections
• Structured Data and Rich Snippets
• Blog Creation
• Google/Bing Webmaster Tools
• Webmaster Setup
• what is sitmap/Sitemap Creation
• Robot file development and uploading
• What are robots/Crawler
• Page Load Time Testing

Off Page SEO Optimization:

• Search Engine Submissions
• Google Places Setup (Including Images, Videos etc)
• Optimize Local Listings (Bing, Yahoo etc.)
• Optimize listings on Local Directories
• What is Backlinking
• How Links and Linking Work
• What are Inbound and Outbound Links
• Dofollow and Nofollow
• Social Networking profile creation
• Links from Free Directories & B2B portals
• Forum Posting and Commenting
• Directory Submission
• Article Submission
• Press Releases Submission
• Photo sharing (Flickr, Photobucket)
• E-Book Submissions
• Shopping Feed submissions (Google Base)
• Free Classified Ads
• Squidoo, Hub Pages
• Social Bookmarks Created
• Video Optimization
• File Sharing
• RSS Submissions
• Blog Submission and commenting

Social Media Marketing and Optimization

• Overview
• SMM Tools
• Micro blogging
• Twitter Optimization
• Linkedin Optimization
• Facebook marketing and optimization
• FBML Overview
• Social Media Groups
• Social Media Advertising

Pay Per Click (SEM)

• Search Engine Marketing Overview
• Keywords Research
• Landing page Optimization
• Competitor Analysis
• Bid Management
• Campaign Management
• Ad Copy Writing
• What CPC, CPM, CTR
• Conversion Setting and Optimization
• Overview of Google Adwords
• Adwords Policies Overview
• Overview of YSM
• Overview of MSN AdCenter
• Overview of Facebook Advertising
• Overview of Linkedin Advertising

Web Analytics

• Overview of Google Analytics
• GA code installation
• Goal Setting
• Advanced Segmentation
• Dashboard Overview
• What is visits, Visitors, Page Views and Bounce Rate
• Visitor Loyalty
• Content Overview
• Event Tracking Overview
• Custom Reporting
• In Page Analytics Overview

Digital Asset Optimization (DAO)

• What is DAO
• Web 2.0/3.0
• Video Marketing and Optimization
• Content Marketing
• Image/Photo Optimization
• Branding/Brand Promotion
• Slide Share Marketing
• Doc/PDF/PPT Marketing

SEO Reporting and Project Management

• Site report
• Rank Report
• Analytics Report
• Site Audit Report
• Keyword Research Report
• On Page SEO Report
• Off Page SEO Report
• Conversation Report
• On Going Consultation Report
• Small seo tools

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